KW Industries penetrates market with new product

tmac marketing customer success kw industries

The next time it is dark and you are driving on the freeway, or walking to your car in a parking lot, or jogging along a path, or sitting in a stadium cheering on your favorite team, take a look up at the lights. Chances are good they came from KW Industries.

Not only does KW manufacture light standards, it is also a recognized innovator of factory finish coating technology and application techniques. KW has products installed in commercial and institutional projects across the United States. All of their products adhere to strict ASTM and Department of Transportation specifications.

the situation

Before working with TMAC, KW Industries manufacturing capability was limited to producing non-tapered square steel lighting standards. Their desire was to penetrate the roadway lighting market in the state of Texas, but the TxDOT specifications called for a steel tapered tube with stringent strength characteristics.

At that time, only two companies in the U.S. were capable of meeting these requirements. KW understood that penetrating this new market was going to be a significant project that required time, capital investment to include a new facility, and a great deal of manufacturing and tube mill expertise.

From the beginning, the owner of KW Industries reached out to TMAC for technical assistance in launching this project.

the situation

Before working with TMAC, KW Industries manufacturing capability was limited to producing non-tapered square steel lighting standards. Their desire was to penetrate the roadway lighting market in the state of Texas, but the TxDOT specifications called for a steel tapered tube with stringent strength characteristics.

At that time, only two companies in the U.S. were capable of meeting these requirements. KW understood that penetrating this new market was going to be a significant project that required time, capital investment to include a new facility, and a great deal of manufacturing and tube mill expertise.

From the beginning, the owner of KW Industries reached out to TMAC for technical assistance in launching this project.


tmac lighting manufacturing company success story new product


the solution

The TMAC team took a lean centric approach to helping KW. After working closely with KW to put a plan together, TMAC designed a layout and flow process for a new production plant that optimized lean principles to maximize productivity and minimize waste. TMAC then assisted in the equipment design of a state-of-the-art tapered tube mill with safety and quality as key elements. Guidance and recommendations were also provided by TMAC during the installation of the new equipment and initial operations.

In less than three years, KW Industries was able to penetrate the roadway lighting market with a steel tapered tube light standard that meet or exceeded ASTM and TxDOT specifications. In doing so, they became only the third company in the U.S. with this capability.

the solution

The TMAC team took a lean centric approach to helping KW. After working closely with KW to put a plan together, TMAC designed a layout and flow process for a new production plant that optimized lean principles to maximize productivity and minimize waste. TMAC then assisted in the equipment design of a state-of-the-art tapered tube mill with safety and quality as key elements. Guidance and recommendations were also provided by TMAC during the installation of the new equipment and initial operations.

In less than three years, KW Industries was able to penetrate the roadway lighting market with a steel tapered tube light standard that meet or exceeded ASTM and TxDOT specifications. In doing so, they became only the third company in the U.S. with this capability.

the results

Married with their superior finish coating technology, KW Industries benefited from a significant competitive advantage resulting in $5,000,000 of new sales in just one year. In addition, KW Industries attributes $4,500,000 in cost savings to the assistance TMAC provided during this project. Just as significant, 27 jobs were either created or retained as a direct result of this new product line.

The National Institutes of Standards and Technology, NIST, has recognized the KW Industries/TMAC implementation project as an Innovation Engineering project due to the extraordinary product innovation/development, lean services, and strategic planning efforts.

the results

Married with their superior finish coating technology, KW Industries benefited from a significant competitive advantage resulting in $5,000,000 of new sales in just one year. In addition, KW Industries attributes $4,500,000 in cost savings to the assistance TMAC provided during this project. Just as significant, 27 jobs were either created or retained as a direct result of this new product line.

The National Institutes of Standards and Technology, NIST, has recognized the KW Industries/TMAC implementation project as an Innovation Engineering project due to the extraordinary product innovation/development, lean services, and strategic planning efforts.


TMAC successfully guided us through each step of the process to design and install a tapered tube mill allowing KW to manufacture steel tapered tubes to meet ASTM & TXDOT specifications. As a result the project has provided us a significant competitive advantage resulting in an increase of $5M in new sales and $4.5M in product cost reductions.

Testimonial Albert Perez
Albert Perez
Operations Manager

TMAC successfully guided us through each step of the process to design and install a tapered tube mill allowing KW to manufacture steel tapered tubes to meet ASTM & TXDOT specifications. As a result the project has provided us a significant competitive advantage resulting in an increase of $5M in new sales and $4.5M in product cost reductions.

Testimonial Albert Perez
Albert Perez
Operations Manager
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